Positioning

Positioning refers to the ability to influence consumer perception regarding a specific brand relative to competitors. The objective of Market Positioning is to establish the image or identity of a product so that consumers perceive it in a certain way desired by the manufacturer. 

Popular Positioning Strategies 

1. Market positioning - Market leader, market followers, market challengers and market nichers.
2. Product positioning
3. Brand positioning
4. Price positioning 
5. Competitor-based positioning(

Both Keffys Retail and Keffys Mtaani, some times in collaboration, offer great great positioning tools for products especially Fast Moving Consumer Goods (FMCGs).